This premium paint-and-primer in one manufactured by True Value® offers superior durability, smooth application, impeccable finish and rich color you deserve. All EasyCare paints are low odor and low VOC*, which allows you to enjoy your newly painted spaces sooner. Available in both interior and exterior.

Care for your Home, Care for your Health, Care for your Family — With EasyCare

This low-VOC paint, manufactured by True Value, offers superior durability for every room in your home. Choose from over 1,200 colors to bring your vision to life.

EasyCare Ultra Premium Interior Paint

The Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL) has announced that EasyCare Ultra Premium Acrylic Latex paint by True Value has earned the asthma & allergy friendly® Certification Mark. EasyCare Ultra Premium Interior Paint is the ONLY paint that has AAFA certification for its 3 sheens (flat, eggshell and satin) and all colorants, making every color available (even if it’s color matched) AAFA Certified.

Strong fumes and odors from paint can irritate the eyes, skin and airways. This is largely due to potentially harmful chemicals, or volatile organic compounds (VOCs), commonly found in many paints. VOCs are chemicals released into the air as paint dries. VOCs can irritate sensitive airways, causing asthma symptoms.

The asthma & allergy friendly® Certification Mark is awarded only to products that are scientifically proven to reduce potential exposure to asthma and allergy triggers. Paint is an important product that must meet the program’s strict standards to be awarded the certification.

What is the asthma & allergy friendly™ Certification Program?

The asthma & allergy friendly™ Certification Program, administered by the Asthma and Allergy Foundation of America (AAFA) in partnership with the international research organization, Allergy Standards Limited (ASL), is an independent program created to scientifically test and identify consumer products that are more suitable for people with asthma and allergies.

  • 50 million Americans suffer from allergies
  • 26 million Americans have asthma
  • 40% of them are children
  • Asthma is the #1 reason of school absenteeism and ER Visits among children
  • 100% increase of asthma and allergy prevalence over the past 30 years
Source: aafa.org

About AAFA

AAFA is the leading national nonprofit organization fighting asthma and allergic diseases. AAFA provides free information, conducts educational programs, fights for patients’ rights, and funds research to find better treatments and cures. For more information about AAFA, visit www.aafa.org.

Explore Color

Choose from a selection of popular paint colors and create a captivating paint palette. Keep it simple with comfortable neutrals, play up accent colors or introduce the bright pop of a complementary color to make a refreshing statement in your home this weekend.

*Third party Greenwise Gold certified