Tide Ultra OXI liquid laundry detergent provides built-in pre-treaters to remove even the toughest stains. It is now more concentrated to provide more stain removal and freshness and less water*. From America's #1 detergent brand,** to cover your many laundry needs. Also try our small but powerful Tide PODS laundry pacs. Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer. * vs. previous formula ** Tide, based on sales

• From America's #1 Trusted Detergent Brand (Tide is Consumers' #1 Trusted laundry detergent brand in Readers Digest survey)
• Built-in pre-treaters to remove even the toughest stains
• With a more concentrated formula, you get more cleaning agents and less water in every drop, vs. previous formula
• Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
• Helps tackle tough set-in odors